I'm Tibi, a designer
turned product manager.
I got my first computer at 7, loaded Prehistorik 2, and never really left. Now I build software for people delivering care.
Work
Senior Product Manager, Cera
Europe's largest digital home healthcare provider.
I work on the tools carers and care coordinators use to run 60,000 home visits a day at Cera. My focus is surfacing the right thing at the right moment, so the people doing the work aren't fighting the tech.
Currently working on leveraging AI to help teams move from reactive to proactive care.
Product Manager, Medicspot
Telemedicine platform combining hardware and software to bring healthcare closer to patients.
First PM hire. Built out the product function and established a dedicated design team. When COVID hit, the company pivoted to support the UK's testing infrastructure.
I built a Skyscanner-style test finder that helped travellers navigate fast-changing entry rules across dozens of countries, and worked with Ops to make the end-to-end testing flow work at scale.
Product Manager & Designer, Spirable
Contextual video platform. One template, thousands of personalised ad variations, all driven by real-time data.
All-hands role: I designed, scoped features, worked shoulder-to-shoulder with engineering on the browser-based video editor, represented the product in sales demos, and helped pitch concepts to enterprise clients.
Joined at seed and stayed through to Series A. Acquired by Genius Sports.
Fun
Echo Reading→
GitHubAn open-source AI reading companion that integrates PDF reading, annotation, and LLM interaction in one place. Highlight, take notes on a canvas, and chat with AI about your documents without context-switching.